They are a terrible user experience and the search bots will penalize you meaningfully for it. When a user calls that page from the browser, the server returns a Page Not Found. If the search bot gets a a few times, it will deindex the page from the search results. With a properly constructed redirect, any value from backlinks that point to your old pages will flow through the redirect to the new page.
This can help you maintain your rankings within the SERPs and avoid drops in traffic and revenue. It is important to note, however, that there are different types of redirects, including http redirect, html redirect, redirect, and redirect. Each of these redirects is best suited for particular purposes. Here are five things that all website owners should know about redirecting users.
Proper redirects are an integral part of smart content pages. If you're looking to create a new website, check out this site checklist before you launch it.
An HTML redirect will automatically send your page visitor to a new site after a certain amount of time. It will generally give your visitor a message that the site has been moved and that they will be redirected in a few seconds. This type of redirect is often discouraged because the unexpected jump can be confusing for users. They can also harm the user experience because in certain situations, using the back button on the browser will just take the user back to the redirecting page, causing them to get stuck in a loop.
A redirect indicates to search engines that this page has been moved permanently. This is the type of HTTP redirect you should use if you move your entire website to a new domain, for example.
Some brands may also use this redirect when they purchase URLs that contain common misspellings of their own domain, and then redirect traffic to the correct website. Since many people use shorthand when they write out websites, establishing which version of your site will be the default and then redirecting the other version to the one you chose will help you provide a superior user experience and ensure that everything is clear for the search engine spiders.
Despite rumors to the contrary, Matt Cutts of Google has indicated that when you use a redirect you do not have to worry about losing any more PageRank than you would through a link. This means that the does not hurt performance.
Redirects are an indispensable technique that can be helpful in many different SEO use cases. Start using redirects on your website by learning the right way to use them for SEO. A redirect is completed when the client successfully reaches the target URL of the redirect.
Redirects can be implemented in different ways and can be either temporary or permanent. There are many different use cases for redirects. In general, there are 2 types of redirects: server-side and client-side redirects. The most common server-side redirects are and redirects. The most commonly used client-side redirect is the meta refresh redirect. A server-side redirect occurs when a HTTP request is made.
This happens when a client, i. The web server then delivers a status code. In the case of server-side redirect, the server indicates that the requested document has been redirected to another URL. The client then accesses this new URL and the user or bot is redirected to it. Servers can deliver different status codes according to the RFC specification.
Each of the redirects fulfills a separate task. The entire process of a server-side redirect takes only a fraction of a second and, depending on the type of redirect, goes relatively unnoticed. Search engines have to interpret each redirect and decide how to handle it. For SEOs and webmasters, there is always the question of whether the desired redirect can pass on link juice and ranking signals when using server-side redirects.
New to status codes? You may want to check out this guide to status codes to learn about the most important ones and their consequences. Client-side redirects are not executed by a server, but directly by a client, like a browser.
Usually, server-side redirects are better, but in practice, there are some cases where client-side redirects make sense. Google itself hints to client-side redirects in its Quality Guidelines , noting that they may be useful for JavaScript redirects. In addition to JavaScript redirects, Meta Content Refresh redirects make sense as client-side redirects. In this case, a meta tag is set so that the browser redirects the URL to a specified website after a set time.
But beware, for a long time, these redirects were used for so-called "sneaky redirects" to manipulate web pages so search engines, like Google, are critical of this practice. This redirect transfers link juice and all relevant ranking signals to the new target URL. A redirect is a useful solution to prevent orphan pages or to bundle incoming links. You should use a redirect if:. A redirect is intended to permanently redirect URLs. This redirect is not a suitable solution for temporary activations like seasonal products in your online store or redirects to a short-lived promotional page.
There is no one-size-fits-all answer. Even Matt Cutts answered this question very evasively in , and avoided giving a concrete answer. It must be noted that Google needs time to realize that the old URLs have been moved to new ones. While this process can be completed within a few days for small websites with few subpages, it will take considerably longer for larger projects with several thousand URLs.
In the end, you should keep the redirects as long as necessary. It's recommended to regularly test redirects via the site query in Google to check whether the new URLs have already been indexed and are stored in the cache.
To implement a redirect you need the Apache module "mod rewrite. For this purpose, a code snippet is inserted in the header of the HTML document. If the client requests the page, the user is redirected to the new URL. It is also believed by many SEOs that if redirects are left in place for long periods of time, that Google begins to treat them like s. That said, the purpose and the way that these are handled are very different; even if PageRank does flow. However, with s, the original remains indexed and will continue to rank.
Be sure to think carefully about whether a move is permanent or not before implementing s or s. These are, by far, the two most common types of redirect, but there are other variants that you may come across occasionally.
While rarely talked about in the context of SEO for the simple reason that this type of redirect has nothing to do with it Very similar to a , a redirect is its HTTP 1. Like a redirect, redirects indicate a permanent move. As these types of redirects are identical, you can use either one without issue.
You can use JavaScript to redirect users and search engines from one page to another. For a long time, Google could not properly recognize these in the same way as server-side HTML redirects. Google has gotten pretty good at rendering JavaScript and, therefore, the concerns over this type of redirects should no longer be the same as they once were, and evidence exists that these now pass PageRank.
Unlike HTML redirects, which are handled server-side, it is also possible to redirect one page to another client-side in the browser. You will often find that this type of redirect is used alongside a countdown that informs the user that they will be redirected in a number of seconds.
Google has confirmed that these are handled just like any other redirect. For these to be treated in the same way as a redirect , the refresh time should be either 0 or 1 second. The way that redirects are implemented differs depending on your web server configuration and CMS. As a general rule, here are some of the most common ways that you can implement redirects:.
As referenced above, meta refresh redirects and JavaScript redirects as well as PHP redirects are other alternatives to redirect users, but they do not come recommended as an SEO-friendly solution. While understanding the importance of redirects is pretty straightforward, incorrectly implementing them can result in issues that relate both to SEO and user experience. If a user clicks a link to visit a page that sells red dresses, they want to browse these products. Redirect chains and loops are two common problems that occur with redirects.
In fact, this study into internal linking mistakes highlighted that 8. Quite simply, a redirect chain is when more than one redirect exists between the original URL and the final URL and often happens as a result of website migrations. These are unnecessary and should be avoided.
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