At PodSquad, we've got a few solutions to help aspiring influencers reach their potential. This fact varied by industry, but held true across the board - even in female-dominated content arenas like makeup and cosmetics! It's too easy to draw false correlations in this area, and there are a lot of variables. Influencer marketing on Instagram is still new, and we hope that over time these numbers begin to even up between the genders.
Ever wonder why you see so many fitness, jewelry, and makeup sponsored posts on IG? It's because those are some of the best paying content categories on a per follower basis. While it may seem counterintuitive to be in a hyper-competitive space, it's actually a great way to become an influencer. Brands and their marketing teams are searching for new influencers every day. The people with the right follower counts show up first, and if you're using the right category hashtags and content you'll be included in those lists.
While casual clothing may seem more approachable, it turns out it's also less lucrative. If fashion is your thing, consider looking at high end designers like Gucci, Chanel, and lesser known up and comers. If you can find a way to borrow or afford the right look, you may find that your content is rewarded! We're all jealous of travel and lifestyle influencers that get paid to go to exotic destinations and take beautiful photos. But they had to start somewhere!
Hotel and travel brands love dramatic visual experiences and stories. The next time you're on vacation, think about and plan how you can add some strategic shooting into the mix. To their audiences, influencers are tastemakers, trendsetters, and trusted experts whose opinions about certain subjects are respected.
Typically these influencer deals involve the creation of content— Instagram ads , a post, a video, or a Story—and will sometimes include permission for the brand to use this content on their own site or in an ad. Most of these deals are negotiable and can involve a single post or an entire campaign in exchange for a fee, a free product, a service, a gift, the promise of exposure, or some combination of these.
What is the makeup of your audience, and what is your engagement rate total engagement divided by your number of followers? This will help you be prepared when it comes time to negotiate. Want to learn how to grow and monetize your Instagram account? You can reach out to them directly to try to work out a deal, but you can also list yourself on one of the many influencer marketplaces out there to increase your chances of being discovered, including:.
You can find examples of sponsored posts and how Instagrammers integrate brands into their story or caption by searching sponsored on Instagram, like this one from How He Asked , an account that shares wedding proposal stories and partners with a jewelry business:. Unlike an influencer, an affiliate is more invested in making sales for the partner brand—not just generating awareness—in exchange for a commission.
This is typically done with a trackable link or unique promo code to ensure clicks actually translate into sales. Use a mix of clickable links in your Instagram profile bio and Instagram Stories using the Swipe Up feature or through stickers. Consider reaching out to one of the many online merchants offering affiliate programs. Or you can explore popular marketplaces like:. Tip: Affiliate links can be long and ugly, so I recommend a URL shortener like Bitly , especially if the links are going in your Instagram bio.
By now it might sound like the only way how to earn income from Instagram is to sell out and work with other brands. The ability for [content creators] to sell products is just so natural because their abundance of content allows them to have those moments of plugging their products.
Just look at Loki the Wolfdog , one of the biggest Instagram dog-preneurs of his time. Better yet, you can get your own brand out there on the products you sell. Fans can show their love and support your work by buying from you—a purchase they can feel good about. If you plan on selling several items in your own Shopify store , you can also make purchases through Instagram possible on your website using one of the available Instagram gallery apps.
The past few years have been huge for ecommerce brands and creators who want to sell on social media. You can also hold Instagram contests to get your brand. These types of campaigns build social proof by showing your fans are invested enough to repost your content or create their own UGC.
A post shared by Urban Outfitters urbanoutfitters. Another way is to get your handle in front of a much larger audience. Try to work with larger Instagram accounts in your industry, like notable influencers in your space, to share your content to their audience. The last thing you want to do is seem too salesy. Find marketing collaborations and co-marketing plans with other businesses to build your Instagram audience.
It might seem tempting to simply purchase Instagram followers, but the backlash outweighs the perks of organic follower growth. Real people have the ability to share, like, comment and engage with your Instagram posts. For example, Lush Cosmetics takes the time to answer various product questions, which results in users coming back, following or possibly sharing with others. These interactions will always have more value than a set of inactive followers.
How are people going to find an account unless you promote your Instagram? Make sure your Instagram account is listed with your website and other social networks. Creating visibility and awareness is one of the best ways to get discovered.
If you truly want to get more Instagram followers, let people know where to find you. You could add social media buttons to your website and blog to help promote social shares across all your networks as well as show people where to find you on Instagram. Another great idea is to cross promote across your social media accounts.
You can easily leverage your other social networks to direct users to your Instagram. Instead you should try to promote unique content on your Instagram so users have a reason to follow you there. Fortunately, with Instagram adding a ton of new content and video features like Stories, IGTV and Reels, you have a great opportunity to build followers through creative content. This is why testing is so important. Comments should be at least five words and include emojis, because that will help increase engagement.
Participating or choosing not to participate in groups like these can have an impact on how much one can make from their account. Curious if your account has what it takes to start? Check for yourself here.
Most accounts in this level are instead, gifted with free products or discounts for posting. The Card Apply Now. Apply Now. See Card Offers. Blog home.
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