Cookie Time Limited is an entrepreneurial, innovation-led food company headquartered in Christchurch, New Zealand. Our business includes franchised distribution and retail, licensing and manufacturing operations. Younger brother Guy joined the business later in and it remains in equal partnership today.
Committed to quality, operational excellence and ongoing growth, CTL has been a category leader for more than 30 years. The company produces powdered sachet shots in three flavours, which can be mixed with water.
According to Mayell, each shot contains the equivalent of three servings of vegetables. Plant food is simply better for your body. That may not be too far off, as Mayell is looking at ways to include hemp in the products made by his other businesses. Mayell was born in Dunedin and grew up in Christchurch.
After Christchurch Boys' High School, he did a six-month stint at Lincoln College, studying towards a property management degree. At 18, Mayell wanted to start his own business, but didn't muster the confidence to do so until he was Fields' Cookies he had come across in the United States.
Fields', I know what I'll do - I'll get a baker to bake them and a courier to deliver them instead of having a shop'. Mayell began selling his cookies, which he and his mother baked in a rented bakery, in 70 Christchurch dairies.
They sat on store counters in glass jars - blown by his former boss. My food journey has gone from wanting to make money in through to Nutrient Rescue with wanting to make a difference.
Four years after their inception, Cookie Time cookies became packaged, in order to sell into petrol stations and increase their shelf life. Mayell then began social enterprise Nutrient Rescue in , where he spends a large amount of time today.
He says the motivation for starting Nutrient Rescue, which sells fruit and vegetable powders for smoothies and health shots, was making a difference to people and the planet.
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